Fiore Dermatology

Dermatology for every skin, every age, everybody.

A feminine web presence for a pioneer dermatology clinic.

Fiore Dermatology is an American pioneer in dermatology care. Having grown from a one-woman business to a uniquely ethical, local business, they came to me for their first website that would identity their brand and allow their business to be noticed and expand.

Given the lack of a web presence, my challenge was to expand the brand and ensure a seamless experience for audiences as they journey through the new website. I created a sophisticated yet simple visual environment, featuring a feminine branding palette, vivid imagery, and structured content design supported by tidy information architecture.

This was our first web presences and Melanie has delivered on so many levels. She was able to work with us on branding, direction, and content structure. The website helps our current and new clients navigate our extensive range of services, and find our business information. Not only have we had an increase in clients, we are also seeing an increase in new cosmetic clients we previously had trouble attracting.

- Fiore Dermatology